Effective April 23, 2008
Last Updated April 23, 2008

MomFaves is founded on the principles of helping moms discover new and useful information by enabling them to share what they find interesting with one another. MomFaves takes your privacy very seriously and know that you care about how your personal information is used and shared. Please read the privacy policy below to learn more. By visiting the MomFaves website, you are accepting the practices outlined in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you must discontinue using the MomFaves Site and Service and terminate your membership.

This Privacy Policy covers MomFaves's treatment of personal information that MomFaves gathers when you are on the MomFaves website ("Site"") and when you use MomFaves services ("Services"") as a MomFaves member ("Member"). This policy does not apply to the practices of third parties that MomFaves does not own or control, or to individuals that MomFaves does not employ or manage.

I. INFORMATION COLLECTED BY MOMFAVES

We only collect personal information that is relevant to the purpose of our website, which is to enable users to discover and share information with one another. This information allows us to provide you with a customized and efficient experience. We do not process this information in a way that is incompatible with this objective. We collect the following types of information from our MomFaves users:

A. Information You Provide to Us:

We receive and store any information you enter on our website or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of the special features.

* Registration. In order for you to use MomFaves services, such as submitting new recommendations to the website, you must complete a registration form. As part of this registration form, we require select personal information (including your name, screen name, birthday, zip code, and e-mail address). When you submit this information, we will send you a confirmation email that you must respond to in order to complete the registration process.

* User Profile. Once you are registered, you will be given the option to add additional personal information about you and your family to your profile such as a bio, favorite URLs, interests, kids names and a few of your favorite things. In addition, you may choose to include photos of yourself and others in your profile. By using the privacy settings on your profile, you can control who has access to your personal profile data. You are given the option of selecting a default MomFaves image (avatar) or uploading a personal photo for your profile picture. Keep in mind, however, that certain basic profile data cannot be hidden and will always be displayed on the Site (including your profile picture or avatar and screen name).

* User Submissions. Once you have registered as a member of MomFaves, you are allowed to submit or share content that you control and think will benefit the MomFaves community. Submissions can be viewed by the public visitors to the site to allow the greater mom community to benefit from it as well.

* Other. From time to time we may ask you to respond to surveys or other requests for information and we collect the information you provide. We may collect information from you when you participate in sweepstakes and promotions offered on our Site.

B. Automatic Information

We receive and store certain types of information whenever you interact with us. Many companies offer programs that help you to visit websites anonymously. While MomFaves will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.

* Web Logs. Like most standard Website servers, we collect information from all visitors to the Site. This information may include the browser you are using, the internet address from which you linked to our Site, the operating system of your computer, the unique IP address of the computer you used to access our Site, and usage and browsing habits. We use this information to help diagnose and troubleshoot server malfunctions, to analyze trends, track user movement in the aggregate, and gather broad demographic information. We may also use individual information we collect through web logs to send you targeted offers and other communications.

* Cookies. To help make sure you receive information that is relevant to you, our Site uses data "cookies." These cookies are small data files stored on your computer which identify you as a previous visitor to the Site and help us to personalize your experience when you arrive. Most web browsers are set to accept cookies. You can instruct your browser not to accept cookies. However, if you disable this function, you will not be able to use some of the features on our Site. MomFaves cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.

* Web Beacons. Our Web pages and our e-mail newsletters may contain "web beacons." Web beacons allow us to count users that have visited a web page or opened an email that contains a web beacon and collect other types of aggregate information. Using this information, we are able to measure the effectiveness of our advertising and how visitors use our Site. This allows us to learn what pages are most attractive to our visitors, which parts of our Site are the most interesting and what kind of offers our Members like to see. Some of the web beacons that are in place on our Site are used only by MomFaves, and other web beacons are from our vendors and advertisers who use this data to assist us in analyzing how our Members use the Site. In addition, we may create agreements with various affiliate networks that promote MomFaves on their affiliate websites. These affiliate advertisers may use web beacons in their advertisements to track users who click through from the affiliate website to the Site.

* Other. MomFaves may collect and, on any page, display the total counts that page has been viewed. This includes User Profile pages. MomFaves may collect information regarding your interaction with other users and your use of the Site. We would use this information to continually offer you the most value as a MomFaves Member.

II. HOW MOMFAVES USES INFORMATION

E-mail Communications

MomFaves is very concerned about your privacy and we will never provide your email address to a third party without your explicit permission, as detailed in the "Sharing Your Information" section below. MomFaves may send out e-mails with MomFaves-related news, products, offers, surveys or promotions. You may also receive notification e-mails from MomFaves, which inform you of actions (e.g. friend requests, new submissions, etc.) that have been performed on the site. If you do not want to receive e-mail from us, please follow the instructions contained in the unwanted e-mail message. However, please note that in all cases you will continue to receive all system e-mails (e.g. those regarding forgotten user passwords) and legal notices (e.g. updates to our policies) from us.

Sweepstakes and Promotions.

On occasion, we offer sweepstakes and other promotions in conjunction with a sponsor. By participating in a promotion, you submit to that promotion's terms and conditions including providing us with permission, if required, to share your personally identifiable information with a particular sponsor.

Third Party Offers.

On occasion, we are able to offer you special products or services through a relationship with a third party. In those cases, the offer will be brought to you by MomFaves and fulfilled by the third party. If you accept the offer, you will become a customer of the company that is fulfilling the offer and we will not have control over their use of the personally identifiable information that you provide to them when you accept the offer.

Invite a Friend.

If you do become a Member, not only can you enjoy all of the benefits of membership, but you can also invite other individuals to join by providing us with their email addresses. Using the information you give us on these potential Members, we will send them an email invitation to join MomFaves. The only way these individuals can become Members, however, is if they come to our Site and sign up themselves. We do not use this information for other purposes.

Sharing Your Information,

Because MomFaves enables people to discover and share information with one another, information about the people who use MomFaves is an integral part of the MomFaves experience. Be assured that we neither rent nor sell your personal information to anyone and that we will only share your personal information only as described below.

* MomFaves Personnel. MomFaves personnel and authorized consultants and/or contractors may have access to user information if necessary in the normal course of MomFaves business.

* Business Transfers. In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if MomFaves, or substantially all of its assets, were acquired, user information would be one of the assets that is transferred.

* Protection of MomFaves and Others. We may release personal information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our Terms of Use and other policies; or to protect the rights, property, or safety of MomFaves, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

* User Profile information. Information collected during registration and subsequent visits, such as your first name, screen name, birth day (without the year) and location, may be displayed to other MomFaves users in your User Profile. The User Profile is the area on MomFaves where we allow you to tell other MomFaves users about yourself and your interests. You control who can view your personal information displayed in your User Profile by editing the Profile Privacy Settings section of your User Profile.

* Social sharing of data. MomFaves allows other users to browse content that you have faved, submitted, blogged, or commented on.

* API: MomFaves may allow third parties access to all MomFaves data that is already publicly available through the MomFaves website. MomFaves will keep private any passwords and blog settings.

* Syndication: MomFaves may allow for the RSS syndication of all of its public content within the MomFaves website.

* With Your Consent: Except as noted above, we will contact you if it becomes known to MomFaves that your personal information is shared with third parties or used for a purpose incompatible with the purpose(s) for which it was originally collected, and you will be able to opt out to prevent the sharing of this information.

III. KEEPING INFORMATION SECURE

* Account Information. Your MomFaves account information is protected by a password for your privacy and security. Protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer.

* Other. Only employees who need personal information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees will be kept up to date on our privacy and security practices.

Ways to Control Display and Use of Your Information

* As stated previously, you can always opt not to disclose information, but then you may be unable to use certain features on our website, such as posting new links.

* By visiting your User Profile, you can correct, amend, add or delete personal information on our website. When you update information, however, we often maintain a copy of the unrevised information in our records.

* You may request deletion of your MomFaves account by e-mailing us at support@MomFaves.com.

* If you do not wish to receive e-mail from us or other MomFaves users, please follow the instructions contained in the unwanted e-mail message.

* Again, please note that you will continue to receive all system e-mails (e.g. those regarding forgotten user passwords) and legal notices (e.g. updates to our policies) from us.

* As explained earlier, the "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. Please note, however, that if your browser does not accept cookies, you will not be able to take advantage of some of our attractive features.

IV. IMPORTANT DISCLOSURES, PRACTICES AND CONTACT INFORMATION

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Children Under 16 and 18 Years of Age

Protecting the privacy of the very young is especially important. You must be 16 years and older to register to use the MomFaves website. As a result, MomFaves does not specifically collect information about children. If we learn that MomFaves has collected information from a child under the age of 16, we will delete that information as quickly as possible. We recommend that minors between the ages of 16 and 18 ask and receive their parents' permission before using MomFaves or sending information about themselves or anyone else over the Internet.

Changes to this Privacy Policy

MomFaves may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the MomFaves website so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed.

Conditions of Use

If you decide to visit MomFaves website, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms of Service, including limitations on damages, arbitration of disputes, and application of California state law.

How To Contact Us

If you feel that this site is not following its stated information policy, you may contact us at the below email address or phone number.

Should you have other questions or concerns about these privacy policies, please send us an email at support@MomFaves.com.

Effective Date of this Privacy Policy

This Privacy Policy is effective as of April 23, 2008 and last updated on April 23, 2008.